Bruce's Tire Gilroy

We have been serving the Bay Area for 75 years. We are a family business that is here to take care of our customers. We invite you in to see the great service that we provide.

In 1936, Bruce Alexander began selling used tires on MacArthur Boulevard in Oakland, California. Over a period of time, Bruce expanded into the business of recapping tires, which was a standard for the automotive industry of the time. Eventually, Bruce's recaps became a phenomenon and gained international notoriety. The slogan of the time was "Bite by Bruce's", which described the quality of the tread offered to the customer.

In the early 1980's, Dick and Kathy Howard acquired Bruce's Tire locations in San Jose and Oakland. During the next few years, Bruce's Tire expanded to Fremont, Salinas, Los Banos (Howard Tire) and Gilroy in 2007 in order to offer customers the same excellent service. Presently, as fourth generation tire dealers, Richard Howard and his brothers Dwain and Eric operate the company on a daily basis. Bruce's Tire exemplifies an all-American family owned and operated business. With the help and support of Aunt Jane, Uncle Al and sister Lesli, Bruce's Tire, Inc. is a true family enterprise.